Hello! I'm Jon Matthews, a Business Management student from Manchester, UK. My journey into the world of investing began in 2018 when I worked as a Key Accounts Manager for an online trading platform based in Cyprus. It was there that I was introduced to the dynamic world of Exchange-Traded Funds (ETFs), sparking a profound and ongoing interest in finance.

The reason why I started this blog is because I realised there's not great deal of information on ETFs for beginners based in the UK. Most of the information available on ETFs is tailored towards an American audience, which can be confusing and less applicable for someone in the UK. This blog aims to bridge that gap by providing straightforward, relevant information to help UK residents understand and leverage ETFs effectively.

I want to make it clear that I am not a financial advisor; the insights shared here are for informational purposes only, not financial advice. My goal is to demystify ETF investing, breaking down complex financial terms and discussing strategies from a distinctly UK perspective. Through this blog, I hope to empower you to make informed decisions and explore the potential of ETFs in enhancing your investment portfolio.

Aside from my academic and investing activities, I am deeply passionate about reading and exploring different cultures. I frequently travel across the UK and Europe, embracing the diversity and history of each place I visit. I'm also an avid reader, often found with a book in hand, whether I'm at home or on the go